'Bella Pool Renovations Interview'

Name of your website?

Bella Pool Renovations

Your name?

Tracy Avalos

Your Location (city, etc)

Edmond

When did you start your website and why?

We launched a new pool renovation business and thought a website would be a good way to increase the amount of business we get. The site is still a work in progress, but it is coming along nicely.

Please give us a short summary of your website, business model, etc

We are focused mainly on pool plastering in the state of oklahoma, but we do all kinds of swimming pool repair and renovation. The market is underserved, so getting our foot in the door has gone well so far.

What has been the most difficult part of creating and running your website?

Getting everyone to agree on the design. Everyone wants something a little different, so getting the vision together takes time. Also, finding creative ways to promote the site is always difficult.

What has been the easist part of operating your website?

Our hosting provider, ApplicationX has been great, and they run a very reliable site.

What was your biggest mistake?

Trying to start advertising before the business was ready. Don't put the cart before the horse!

Who maintains your website and why?

My brother. He has a lot of experience as he has been a web admin for several large companies.

Tell us how your business has benefitted from your website?

It give us a point of presence on the web that our competitors do not have.

What are your views on ecommerce and the future of the internet?

Brick and Mortar are not going away, but the Web will become more and more important. Traditional advertising will continue to decrease in valus.

What are your views on Search Engine Optimization (SEO)?

Not everyone can be on the first page of results. Don't waste the time or money if it won't significantly help your business.

What are your views on Search Engines? Have they helped or hindered your website?

Search engines are the key to the internet. We are still trying to get our site submitted to all the major engines, so they haven't really helped us so far.

What is your website address?

Bella Pool Renovations

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