Name of your website?Hotprice
Your name?
Sarah Lyons
Your Location (city, etc)
Manchester
Please give us a short sumx
HotPrice.co.uk is the online fire and fireplace warehouse where you can buy the latest gas fires, electric fires and fireplaces at the lowest possible prices.
By buying direct from HotPrice.co.uk you can enjoy massive savings off typical High Street Prices and have the goods delivered quickly and safely direct to your door.
What inspired you to launch your own website?
Retail trends, more customers prefer to buy from the comfort of their home
When did you launch your first website, and what was it?
1998. A brochure web site for a retail showroom.
How did you decide on a name for your website?
Hard work finding good names which are not already taken! We have a large number of registered domains that we purchased several years ago.
What makes your website different from other, similar offerings?
Quality images, easy to navigate and lots of products
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
Progress on the success and introduce more products
How does your investment of time and money balance against your success?
It takes a while but the rewards are here now
If you had an unlimited development budget for development, how would you change your site?
More SEO and PPC.
If your site got really big, really quickly, would you be able to keep up with the demand?
It is big now really. I think the next step is expanding warehouse
What unexpected costs and headaches have you had to deal with?
High costs for AdWords and rising rental costs for warehouse
What has been your biggest challenge?
Competing for major phrases in our field
What method has been most successful for promoting your website?
Pay Per Click
How has running your website differed from your expectations?
Not really
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
12 months - plans to expand only
What do you sell?
Gas fires, electric fires and fireplaces. Wall mounted fires and flueless fires
What is your website address?
Hotprice
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